How to Showcase your Shared Living Impact Strategy

Our research shows that embedding ESG (environmental, social, and governance) and social value (social, environmental and economic impact) has many benefits for your business. In addition, it is becoming increasingly important to investors, municipalities, staff and consumers. Conscious Coliving has begun hosting workshops on how to develop and communicate your impact strategy as a shared living businesses. This article recaps a part of a recent impact workshop and explores how to brand, market, and showcase your impact strategy. 

Shared living businesses can showcase their impact in many ways

You can brand, communicate and market your impact strategy in many different ways, on both a B2B (business-to-business) and B2C (business-to-consumer) level.

On a B2B level, you can use corporate reporting, staff onboarding packages, vision and mission statements, planning applications, investor decks and more to showcase your impact and sustainability strategy.

On the B2C side, you can do this through your social media, website, blogs posts, onboarding packages, signage, wayfinding, sustainability events and more.

Let’s dive in and explore a few specific examples.

Corporate Reporting

The Student Hotel, a hybrid hospitality model that offers coliving, student accommodation, hotel rooms, co-working, and events, communicates its impact through regular corporate reporting. 

For instance, one of their latest impact reports showcases the level of impact they have had on elements including social support, waste management, volunteer activities, donations, and trees planted. They use this for both B2B and B2C reporting and communications.

In line with their corporate sustainability strategy, The Student Hotel have recently secured €145 million in social and environmental impact financing from UniCredit for their new Rome and Florence locations. The loan includes terms for the achievement of a BREEAM “Very Good” rating for both locations and adherence to the EU Taxonomy for sustainable activities as criteria for the green guarantee by SACE.

Mission Statement

At POHA House, a new shared living company based in Germany, sustainability is at the core of what they do. Their mission statement on their website expresses this, and they say they are fostering ‘eco-conscious environments’ and creating spaces that protect our planet through sustainable building materials, low emissions and other green initiatives.

Employee Onboarding Packages

An example of a B2B employee onboarding kit that communicates its impact comes from Venn. Their employee onboarding kit is meant to be the first step in feeling a sense of ‘Belonging’ – one of their core values – and its various items are designed to help employees get around their new neighborhoods. In addition to this starter kit, their onboarding process includes an introductory tour of the neighborhood and of their localized ‘Life at Venn’ app.

Resident Onboarding Packages

Another example is Cohabs and their resident onboarding package. They give new residents a reusable water bottle, a tote bag that says ‘fuck plastic’ on it, up-cycled laundry baskets and other sustainable goodies. The Cohabs vision includes having homes with sustainable appliances, a rainwater harvesting system, solar panels, smart energy monitoring tools, recycled furniture and construction materials and other sustainability features. 

Signage/Wayfinding

Cohabs also uses signages and wayfinding to ‘nudge’ residents and embed impact and sustainability throughout their spaces and communications. The images show a few examples, like the ‘save water, drink beer’ sign, or even their weekly calendar which can be used to allocate people to recycle and compost, for example. 

They also have communications about diversity and inclusion, which is one of investors’ main criteria for ESG reporting.

Blog Articles

Impact can also be showcased through content such as blog articles. One example is Urban Campus which shares content about sustainable living approaches they have, including urban farming, composting and cooking classes with local products / products from their garden. 

Social Media

A similar approach can be done on social media, and / or a mix of cross channel communications. A shared living community in Lisbon called Same Same, for instance, often shares sustainable living tips, including the healthy eating guide and daily sustainability tips guide

You can also see more about their sustainability vision here

Sustainability & Impact Activities

Finally, there are a range of different initiatives you can do to promote sustainability and impact throughout your community, including neighbourhood waste clean ups, volunteering, education and awareness initiatives (e.g. impact movie nights) and so much more. 

Venn have some inspiring examples of this, such as organizing 50+ ‘Give Back’ events a year, which is a great way to create a clear goal for your impact initiatives. They have clean ups, food rallies, community gardening and coffee give out events, amongst many other initiatives. 

In Conclusion

In this blog post, we have shared case studies of how shared living businesses around the world are showcasing their impact and sustainability strategies and goals.

In conclusion, there are many ways that your shared living business can communicate and showcase the impact that you are having. 

Clearly and creatively communicating your impact is a smart marketing strategy that can support you in attracting aligned residents, staff, and investors.

Learn More at Our Workshop

To learn more on this topic, you can join our workshop on Developing and Communicating your Impact Strategy

This introductory and interactive workshop covers: 

  • the benefits of ESG and social value to your shared living business
  • the difference between ESG and social value
  • the pros and cons of using existing frameworks/accreditations vs defining your own 
  • how to begin organizing your data
  • developing your theory of change 
  • logic model exercises to bring about change and the results you expect to see 
  • measuring and reporting on your impact
  • how to begin embedding your impact strategy into your shared living business
  • examples for how to communicate your impact strategy 

To sign up to our workshop on April 13th at 17:00 CEST/16:00 BST, you can follow the link below: 

This article has been authored for you by:

Penny is passionate about the potential for shared living. She has a doctorate in sustainability and shared living, and an MSc in social research methods. She conducts research and consults on shared living projects.

Matt is responsible for designing community experience and impact strategies and measuring the social value of coliving communities. Matt is also a founding member and current Head of Community of Co-Liv and has worked for The Collective on their Impact Team.

If you found this article useful, please consider sharing it with others 😊🙏

Share on linkedin
LinkedIn
Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
conscious community facilitation

Sign up today for free

and receive the monthly
Conscious Coliving Newsletter with :

Coliving industry analysis & insights

Coliving event announcements & recaps

Guidance on community, wellbeing & sustainability and much more!

The Conscious Coliving website uses cookies to ensure you get the best experience on the website.